Smart Media Technology’s Home Page Pays Those who are “into” the internet will be interested to know that Smart Media Technologies’ new flagship product Home Page Pays already has in excess of a million free users around the world – and it hasn’t been launched yet.
(Talk has it that the global launch is at best two months away, so it’s literally around the corner).
Whilst a figure of one million users is a drop in the ocean, consider that this has been achieved solely through word-of-mouth..much like how facebook started. In time, this will grow to tens of millions and hundreds of millions. Why? Because people can now get rewarded for doing what they normally do on the internet. At no cost to them.
After attending a recent presentation in Johannesburg by Grant Shuttleworth (brother to Mark) and ex-South African cricketing legend Clive Rice (both highly successful businessmen in their own right), one thing stood out: the potential posed by this innovative and extremely clever product. In Clive’s words, “People in this room have no idea how big this will be” – and that from a person who introduced fax2email to South Africa…
So what exactly is Home Page Pays?
Essentially, it’s a default home page from which a user goes onto the internet via multiple search engines (Google included). The page is a lot more than this though: it has more than two thousand educational videos, free games, free software etc . Essentially, HPP – as it is called – has the best of the internet on one page. But here’s the kicker, and why it has the potential to be one of the biggest things going.
For the first time ever, people will now be rewarded for whatever they normally do on the internet – at absolutely no cost to them. Put simply, surf different websites via HPP and you’ll be rewarded. Go onto facebook via HPP and you’ll be rewarded. Purchase goods on line via HPP and you’ll be rewarded. Play games via HPP and you’ll be rewarded.
Rewards come in the form of smart points which can be redeemed in the HPP smart points store. Have enough points and redeem them for an ipod. ipad. Laptop.Whatever you want. FREE. As more and business partners come onboard (negotiations are in progress), expect to be able to redeem your smart points for airtime, electricity, speeding fines etc.
What HPP is is the world’s first free loyalty program. But it’s a lot more than this. It’s also a marketer’s dream.
By giving the page to a database, a marketer can now brand people’s browsers whenever they go onto the internet – something that up to now has not been possible. If you consider that a person may go onto the internet, twenty, fifty or a hundred times a day, it means that he or she will see a company’s branding, twenty, fifty or a hundred times a day. It’s just subtly there. It doesn’t pop up, it doesn’t annoy, it’s unobtrusive.
Would the free user mind the branding on his or her browser? Unlikely. As he (or she) is being rewarded with smart points for doing what he (or she) normally does on the internet, having a marketing message sitting harmlessly at the bottom left of the computer screen will not be an issue.
At the end of the day, Smart Media’s Home Page Pays ticks the boxes from both the marketer’s and free user’s point of view. That said, it’s surely a matter of time before its current one million users grows to a far larger number. Whilst Home Page Pays is today relatively unknown, in a year or two, it may be as well known as Facebook..so watch this space.
In the meantime, anyone interested in becoming a free user of the Home Page Pays system can go to www.gerardkavonic.homepagepays.com
(Users should not be afraid of installing HPP as their default home page – the CEO of Smart Media Technologies, David Martin, has a long background in banking security software in the US and there is absolutely zero risk of it infecting your computer with viruses, spam or spyware.
