Nando’s advertising is well-respected and well-known. Normally for stirring controversy. But between its TV ads, which invariably succeed in getting the brand on the front pages of newspapers, and its radio commercials and newspaper ads are street pole posters which drive traffic to its outlets.
Creative advertising
It’s not a trick question. It’s just a difficult one to answer. Ask a copywriter or art director in an ad agency, and they’ll say the former. Ask a media buyer, media planner or media or marketing strategist, and they’ll say the latter.
