Magazine Advertising 
Magazine advertising hits you here
between the eyes. And no, it's not old
fashioned to advertise in magazines.
On paper, magazines are a fine way to engage your target market.
Where newspaper advertising buys immediacy, magazine advertising creates intimacy and enjoys a longer shelf life.
Readers of magazines typically have a strong loyalty with the publication and any advertising levers off that loyalty. You can't delete magazine ads, or switch them off.
Of course, there are many magazines in the market, and unless you're familiar with their demographics, reach and circulation, you may make the mistake of advertising in the wrong titles. The question of which to advertise in should best be put to media planners who analyse media consumption, chew figures and compare rates for a living.
I work with such people.
Ads or advertorials?
Whilst I’m a great fan of ads, I’m a fan of advertorials too. Advertorials are perfect when you have a product or service that needs explaining – and which needs to be understood by the consumer before bought by the consumer. Whereas a product like Coca-Cola or Red Bull needs little explanation, a savings plan with a tax-free component might well need to be explained. In an advertorial, one has a fullpage in which to wax lyrical. Here are a few I've put together.
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In the meantime, here are a selection of my magazine ads. There's a certain style to my advertising. Whilst some ad agencies aspire to winning awards for creativity (nothing wrong), I'd rather produce solid (and understandable) advertising that gets your phone to ring. It's a question of money in the bank vs a certificate on your wall. Which would YOU prefer?
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The cost of advertising in magazines?
To give you an idea;
- A full page f/c ad in Financial Mail will cost R64 100 excluding VAT
- A full page f/c ad in Huisgenoot will cost R92 430 excluding VAT
- A full page f/c ad in You magazine will cost R61 280 excluding VAT
- A full page f/c ad in Drum magazine will cost R51 440 excluding VAT
- A full page f/c ad in Finance Week will cost R56 760 excluding VAT
- A full page f/c ad in Entrepreneur magazine will cost R39 280 excluding VAT
- A full page f/c ad in Engineering News will cost R20 100 excluding VAT
- A full page f/c ad in Sarie will cost R48 685 excluding VAT
- A full page f/c ad in Garden & Home will cost R51 000 excluding VAT
- A full page f/c ad in House & Leisure will cost R46 750 excluding VAT
- A full page f/c ad in Mining Weekly will cost R35 300 excluding VAT
- A full page f/c ad in Good Housekeeping will cost R36 750 excluding VAT
Whereas
- A half page f/c ad in Huisgenoot will cost R60 160 excluding VAT
- A half page f/c ad in SAA’s in-flight mag, Sawubona, will cost R37 150 excluding VAT
- A half page f/c ad in Kulula’s in-flight mag, Khuluma, will cost R15 200 excluding VAT
- A half page f/c ad in Mango’s in-flight mag will cost R15 570 excluding VAT
Through the media agency I work with, I can get you advertising rates of ANY magazine. More than this, I can handle your magazine advertising bookings and see to any creative work required.