What you'll see here is just some of it.

One thing you'll notice in my advertising is that, in most cases, it's direct and unambiguous. I believe in getting straight to the point and communicating the product's benefit to the target market in a way that it will be quickly understood. This doesn't mean boring. I'm a great one for humour in advertising, so if there's a place for it, I'm all for it. I also like to produce advertising that's controversial or topical as it stands a better chance of getting noticed. So much advertising these days is either too bland, too vague, written to win awards or too clever by half. Nowadays, people don't have the time to try to make sense of an ad. If it's not quickly and easily understood, it's money down the drain. (Which is a pity, because advertising is costly). Your advertising must work for you, and it is this objective, more than any other, that I have in mind when I sit to tackle a brief. To work, an ad must target an identified market and talk to him or her in his or her language. It should communicate one thing, and one thing only. This is especially true of print and outdoor advertising, but pertains to all forms of advertising. By the time you're done scrolling, you would have gained an idea of my abilities. My best work is still to come.

If you'd like me to contact you about your advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on [email protected] with "Advertising" in the subject line. I'll get back to you asap.