A great way to get your brand out there.

Outdoor advertising is hugely popular amongst us creative types as it allows us to crystalise our thoughts and concepts into (what should be) a simple – or clever – headline. The challenge with outdoor advertising is to communicate a product benefit as succinctly as possible, and this is what I try to achieve on every brief. The average motorist has only a few seconds to absorb a message whilst hurtling down the freeway. So a billboard with 200 words, 16 photographs and 12 logos is just not going to work. Of course, outdoor advertising comes in all shapes and sizes: from signage that covers entire buildings to street pole posters to signage in shopping malls. Used correctly, outdoor advertising can create a BIG impression. It's an excellent brand-builder and product-reminder and can do a wonderful selling job. The rule of thumb is to keep the message SIMPLE – and to purchase sites that strategically make sense. Upon request, I can - through the media agency I work with - find out which sites are currently available, give you production and rental costs and recommend outdoor media options that would work best for you. In the interim, here are a selection of billboards, posters, street pole posters and signage I've produced in the past.

 

 

 

 

If you'd like me to contact you about your outdoor advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on [email protected] with "Outdoor Advertising" in the subject line. I'll get back to you asap.