On paper, newspapers and magazines are a fine way to engage your target market.

Few media enjoy the loyalty of print. If you're a wife, you'll know how deeply-engrossed your husband gets in his daily newspaper. And if you're a husband, you'll know better than to ask your wife for a neck and shoulder massage in the middle of her reading her favourite magazine. Place your advertisement in either and it'll be sure to get noticed. Where newspaper advertising creates immediacy, magazine advertising creates intimacy and enjoys a longer shelf life. Readers of magazines typically have a strong loyalty with the publication and any advertising appearing therein levers off that loyalty. Advertising in print media will always find favour amongst advertisers, primarily because of the relationship it has with readers. Also, you can't delete it, or switch it off. Go to the bathroom and it'll still be there when you come back. Add to this its affordability and the fact that it can be effectively targeted, and you have a winner. Besides which, publications provide a veritable myriad of advertising options. Unless you're a national advertiser, with a large budget, you can buy smaller space ads and enjoy more frequency. Print advertising lends itself to creativity and out-the-box thinking. One can affix a business card to a magazine ad, for instance. Or a product sachet. One can make use of wrap-arounds, or bagging. Consideration could also be given to advertorials, which work extremely well when there is a lot to communicate. (See the example below). Through my affiliation with one of the country's sharpest media planning and buying facilities, I can plan your print media strategy according to your available budget and book advertising space on your behalf. In the meanwhile, here are a few of my print ads for your perusal. You'll notice that as ads they're direct and waste little time in getting their point across. As mentioned elsewhere, there's a certain style to my advertising. Whilst some agencies aspire to winning awards for creativity (nothing wrong), I'd rather produce solid (and understandable) advertising that gets your phone to ring. It's a question of money in the bank vs a certificate on your wall.

 

 

 

 

If you'd like me to contact you about your newspaper or magazine advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on [email protected] with "Print Advertising" in the subject line. I'll get back to you asap.

 

A great way to get your brand out there.

 

Outdoor advertising is hugely popular amongst us creative types as it allows us to crystalise our thoughts and concepts into (what should be) a simple – or clever – headline. The challenge with outdoor advertising is to communicate a product benefit as succinctly as possible, and this is what I try to achieve on every brief. The average motorist has only a few seconds to absorb a message whilst hurtling down the freeway. So a billboard with 200 words, 16 photographs and 12 logos is just not going to work. Of course, outdoor advertising comes in all shapes and sizes: from signage that covers entire buildings to street pole posters to signs in shopping centres. Used correctly, outdoor advertising can create a BIG impression. It's an excellent brand-builder and product-reminder and can do a wonderful selling job. The rule of thumb is to keep the message simple – and to purchase sites that strategically make sense. Upon request, I can tell you which sites are currently available, give you production and rental costs and recommend outdoor media options that would work best for you. In the interim, here's an outdoor advertising campaign I wrote and designed for Fuller's London Pride scheduled to run during the World Cup.

 

 

 

If you'd like me to contact you about your outdoor advertising requirements, please call me on my landline 087 805 9977 or 083 444 9888. Alternatively, email me on [email protected] with "Outdoor Advertising" in the subject line. I'll get back to you asap.